During my tenure at Gloo, we were approached by the Derwent Sailing Squadron (DSS) to assist in their rebrand. As a part of their rebrand, they required a website reflecting their new brand with a modern, re-thought out user experience.
Early on in the project a happy coincidence I identified was that their new tagline of Learn, Cruise, Race, Relax actually reflected the audience's use cases for the website.
With tens of years of content, splitting these use cases to make information easy to find and digest was essential.
Overall the result is a website that has gotten good feedback from it's members and that has worked well with the DSS team during it's years of service. Easily handling the day to day uses of the club and it's regular updates.
